Podcasts are a channel that’s growing rapidly, with new shows launching every week (mine included!) and global listener figures set to exceed 600 million by next year. But although many B2B brands ...

The news: Podcasts are a key focus for marketers, but a confidence gap around efficacy and contributions toward marketing goals persists, per Outcomes Rocket and Health Podcast Library’s Podcasts as a ...

Podcast ad growth faces challenges as marketers cite inconsistent measurement and ad quality concerns, impacting advertising ...

Mark Given, Sainsbury’s chief technology, data and marketing officer, and Marketing Week’s 2025 Marketer of the Year, has steered the retailer through a period of strong growth by putting customers at ...

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Branded podcasting is a mainstream marketing channel, but the industry is still figuring out what success looks like. The Podcasts as a Marketing Powerhouse report, based on a May 2026 global survey ...

SAN DIEGO, July 21, 2026 /PRNewswire/ -- Nearly half of marketing organizations now use podcasts as part of their strategy, yet fewer than one in five formally track return on investment, according to ...

In a turbulent year where the advertising ecosystem is being reshaped by tariffs, AI, and economic uncertainty, podcast marketing is flourishing. A new report from INCRMNTAL, based on $3 billion in ...

I see a lot of growing buzz around podcasts and podcasting in general. It’s kind of interesting and yet weird seeing as I’m a self-proclaimed audio freak and have been listening to podcasts and ...

For Raj Shamani, Figuring Out is not just a name for his podcast, but he says it should also be a “habit for every achiever or dreamer who wants to grow in their lives on an everyday basis”. Initially ...

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