The holiday ads are falling like snowflakes, and brands are wheeling out the big celebrities. Selena Gomez and Tate McRae star in a spot for Ulta Beauty; Channing Tatum reprises his role as Marvel’s ...

Subscribers get the full story and full key takeaways. Subscribe Publicis Groupe is firing back at comments made from WPP CEO Cindy Rose during its Q3 earnings call in October, in which she openly ...

Subscribers get the full story and full key takeaways. Subscribe Alyssa Buetikofer is leaving McDonald’s after 15 years, and less than two years into her role as U.S. chief marketing and customer ...

The company is keeping most details of its campaign close to the vest for now. But category president for savory snacking, ...

Subscribers get the full story and full key takeaways. Subscribe American Express has named its next chief marketing officer (CMO) in Jess Ling, who is currently its evp of global brand advertising.

Jamie Miller, vp of marketing for convenience at RaceTrac, told ADWEEK that its Trac Media Group will leverage its loyalty ...

Gifts still feature in the campaign, but they go to the strangers helping the lead character get home in time.

Women’s sports are gaining unprecedented momentum, but how can brands turn that growing attention into meaningful partnerships that deliver lasting cultural and commercial value? It starts with ...

As holding companies buy the infrastructure that makes data valuable, brands must seize back ownership of their proprietary ...

The arrangement marks the first time the artificial intelligence firm has paid a digital news publisher to license its ...

The stars came out for the Festival of Lights to celebrate the new tentpole event for the Asian Pacific cultural powerhouse.

The spot sees a host of famous characters race through Lego’s festive briworkshop, as ‘One More Time’ plays in the background ...