The company is keeping most details of its campaign close to the vest for now. But category president for savory snacking, ...

Jamie Miller, vp of marketing for convenience at RaceTrac, told ADWEEK that its Trac Media Group will leverage its loyalty ...

New in 2027, ADWEEK is launching the inaugural Next Leaders Vanguard Awards. Every CMO and agency chief was once the person running the brand or the biggest account. They were already the ones making ...

Subscribers get the full story and full key takeaways. Subscribe Alyssa Buetikofer is leaving McDonald’s after 15 years, and less than two years into her role as U.S. chief marketing and customer ...

Now, the Alphabet-owned company is appealing to women’s sense of personal safety with a new ad campaign rooted in research ...

Subscribers get the full story and full key takeaways. Subscribe American Express has named its next chief marketing officer (CMO) in Jess Ling, who is currently its evp of global brand advertising.

The spot sees a host of famous characters race through Lego’s festive briworkshop, as ‘One More Time’ plays in the background ...

Compared to its September 2026 performance, Fox News was down 2% in total viewers and 7% in the A25-54 demo during primetime.

Women’s sports are gaining unprecedented momentum, but how can brands turn that growing attention into meaningful partnerships that deliver lasting cultural and commercial value? It starts with ...

As holding companies buy the infrastructure that makes data valuable, brands must seize back ownership of their proprietary ...

The stars came out for the Festival of Lights to celebrate the new tentpole event for the Asian Pacific cultural powerhouse.

Subscribers get the full story and full key takeaways. Subscribe Publicis Groupe is firing back at comments made from WPP CEO Cindy Rose during its Q3 earnings call in October, in which she openly ...